Experiencing the real Rory

So much of what we've seen designed for sports personalities has been approached as a traditional website rather than just using the web browser to facilitate an experience. We set out to deliver a world-class brand experience online. Something truly worthy of Rory McIlroy and his ambition; to become the world's number one sports star.

Rory's brand centers around a single truth, Be Yourself. Rory’s owned channels (social and website) offer a space to perfectly tailor how his brand is presented and received.

Rory's website would carry an increasing responsibility as the most tangible, perpetual and immediate point of access for people to experience the McIlroy brand.